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5B. ADVERTISING AND MARKETING

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18713. CRITICISMS OF CONSUMER CULTURE.

This paper looks at the criticisms that have been made of consumer culture as it exists in contemporary Western society. For example, it has been claimed that consumer culture causes people to be... (more)		   $77
 

18672. SUBWAY SANDWICHES IN THE UNITED KINGDOM.

This paper discusses the expansion of Subway (the sandwich store chain) into the market of the United Kingdom. The paper examines the factors that have allowed Subway to become a major competitor in... (more)		   $77
 

18671. L’OREAL BRANDING STRATEGY.

Written in first person, this paper discusses L’Oreal (the global cosmetics firm), the reasons for its success, and the competitive forces it faces. The paper describes how the paper’s research was... (more)		   $49
 

18667. DELL’S MARKETING CHANNEL STRATEGY.

This paper discusses the success of Dell Computer’s direct marketing model (built-to-order computers sold directly to customers over the Internet). Because of a decline in sales, the company decided... (more)		   $77
 

18612. EMOTIVE SYSTEMS INC.: IT’S THE THOUGHTS THAT COUNT HARVARD BUSINESS CASE STUDY510050.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Ofek, Rils and Hamilton on Emotiv Systems’ launch of its innovative... (more)		   $84
 

18610. METABICAL: POSITIONING AND COMMUNICATIONS STRATEGY FOR A NEW WEIGHT LOSS DRUG HARVARD BUSINESS SCHOOL CASE STUDY 4240.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by John A. Quelch & Heather Beckham on Cambridge Sciences Pharmaceuticals... (more)		   $84
 

18609. PLAYA DORADA TENNIS CLUB: EXPANSION STRATEGY HARVARD BUSINESS SCHOOL CASE STUDY 4221.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School service management case study by Sasser & Kazen on Boca Raton, Florida-based Playa Dorada Beach &... (more)		   $84
 

18608. HULU: AN EVIL PLOT TO DESTROY THE WORLD? HARVARD BUSINESS SCHOOL CASE STUDY.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Anita Elberse and Sunil Gupta on online video aggregator Hulu, a joint... (more)		   $84
 

18606. SHOPPERS STOP – TARGETING THE YOUNG IVEY SCHOOL OF BUSINESS CASE STUDY 909A11.

This paper provides a Berkeley Research case analysis and case solution to an Ivey School of Business case study by Krishnan and Chandrasekhar on Indian clothing retailer Shoppers Stop. The case... (more)		   $77
 

18603. BACKCHANNELMEDIA: MAKING TELEVISION ‘CLICKABLE’ HARVARD BUSINESS SCHOOL CASE STUDY 509026.

. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Gupta, Shukla, and Clayton on Backchannelmedia (BCM), a technology... (more)		   $84
 

18600. GOOGLE IN CHINA HARVARD BUSINESS SCHOOL CASE STUDY 510071.

This paper provides a Berkeley Research case study analysis and case solution to a marketing Harvard Business School case study by John A. Quelch and Katherine E. Jocz on search engine giant Google’s... (more)		   $84
 

18587. AMERICAN WELL: THE DOCTOR WILL E-SEE YOU KNOW HARVARD BUSINESS CASE STUDY 510061.

This paper is a Berkeley Research case analysis and solution to a Harvard Business School marketing case study by Elie Ofek and Ron Laufer on healthcare IT provider American Well. The case focuses on... (more)		   $84
 

18585. COMMUNISPACE HARVARD BUSINESS SCHOOL CASE STUDY 510018.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Anat Keinan on Communispace, the market leader in creating and managing... (more)		   $84
 

18584. SOUTHWEST AIRLINES: IN A DIFFERENT WORLD HARVARD BUSINESS SCHOOL CASE STUDY 910419.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School service management case study by James L. Heskett & W. Earl Sasser Jr., on Southwest Airlines in... (more)		   $84
 

18583. YOUTUBE, GOOGLE, AND THE RISE OF INTERNET VIDEO KELLOGG SCHOOL OF MANAGEMENT CASE STUDY KEL403.

This paper provides a Berkeley Research case analysis and case solution to a Kellogg School of Business strategic management and marketing case study by Cool, Seitz, Mestrits, Bajaria and Yadati on... (more)		   $84
 

18580. CULINARIAN COOKWARE: PONDERING PRICE PROMOTION HARVARD BUSINESS SCHOOL CASE STUDY 4057.

This paper provides a Berkeley Research case analysis and case solution to a marketing Harvard Business School case study by John A. Quelch and Heather Beckham on cookware marketing company Culinarian... (more)		   $84
 

18553. NIKE’S MARKETING OF THE MICHAEL JORDAN BRAND.

This paper discusses how the Michael Jordan brand has been marketed by Nike Inc. Since the introduction of the Air Jordan sneaker in 1986, Jordan’s athletic shoes have been marketed as high-price... (more)		   $77
 

18533. REVITALIZING BARBIE ICFAI BUSINESS SCHOOL CASE STUDY.

This paper is concerned with M. Verma’s case study “Revitalizing Barbie,” which was obtained online from the ICFAI Business School Case Development Centre. Based on Verma’s analysis, the paper... (more)		   $84
 

18477. THE LONDON 2012 OLYMPIC GAMES HARVARD BUSINESS SCHOOL CASE STUDY 510039.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study on the London 2012 Olympic Games. The time setting for the case is 2009 and... (more)		   $84
 

18476. SAXONVILLE SAUSAGE HARVARD BUSINESS SCHOOL CASE STUDY 2085.

This paper provides a Berkeley Research case analysis and case solution to a marketing Harvard Business School case study by Kate Moore concerning financially troubled pork sausage manufacturer... (more)		   $84
 

18474. SAMSUNG ELECTRONICS COMPANY: GLOBAL MARKETING OPERATIONS HARVARD BUSINESS CASE STUDY 9504051.

This paper presents a Berkeley Research case analysis and case solution to a popular Harvard Business marketing case study by John Quelch and Anna Harrington on Korean-based Samsung Electronics... (more)		   $84
 

18464. RELIANCE BAKING SODA: OPTIMIZING PROMOTIONAL SPENDING HARVARD CASE STUDY 4127.

This paper provides a Berkeley Research case study analysis and case solution to a Harvard Business School case study by John A. Quelch and Heather Beckham on marketing Reliance Baking Soda, an old... (more)		   $77
 

18463. GIANT CONSUMER PRODUCTS: THE SALES PROMOTION RESOURCE ALLOCATION DECISION HARVARD BUSINESS CASE 4131.

This paper provides a Berkeley Research case study analysis and case solution to a Harvard Business School case study by Neeraj Bharadwaj and Phillip D. Delurgio on sales promotion strategy at frozen... (more)		   $77
 

18462. MANCHESTER PRODUCTS: A BRAND TRANSITION CHALLENGE HARVARD CASE STUDY 4043.

This paper presents a Berkeley Research case study analysis and case solution to a recent Harvard Business School case study by John A. Quelch and Heather Beckham about Manchester Products, a... (more)		   $84
 

18455. NATUREVIEW FARM HARVARD BUSINESS SCHOOL CASE STUDY 2073.

This paper provides a Berkeley Research case analysis and case solution to a recent popular brief Harvard Business School marketing case study by Karen Martinsen Fleming concerning channel management... (more)		   $70
 

18417. DANONE GROUP: INTERNATIONAL OPERATIONS & STRATEGY.

This paper provides a strategic profile of the Paris-based global market leader in fresh dairy products (such as yogurt) and a pioneer in the “healthy food” marketing business. The paper provides a... (more)		   $77
 

18416. EBAY PROFILE OF AN E-BUSINESS.

This paper provides a profile of eBay, looking in particular at eBay’s changing business model, its marketing, its strategies, the challenges it faces related to trust and security issues, and its... (more)		   $84
 

18392. SEALED AIR CORP. HARVARD BUSINESS SCHOOL CASE STUDY 582103.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Robert J. Dolan on packaging leader Sealed Air Corp. Sealed Air is facing... (more)		   $84
 

18390. STARBUCKS: DELIVERING CUSTOMER SERVICE HARVARD BUSINESS SCHOOL CASE STUDY 504016.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Youngme Moon and John A. Quelch on specialty coffee giant Starbucks. The... (more)		   $84
 

18376. CARLYLE JAPAN (A) HARVARD BUSINESS CASE STUDY 5080092.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Godes, Egawa and Yamazaki concerning the Japanese division of Carlyle, one... (more)		   $77
 

18371. UNME JEANS: BRANDING IN WEB 2.0 HARVARD BUSINESS CASE STUDY 509035.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School case study by Steenburgh & Avery concerning the use of emerging Web 2.0 social media (e.g., video... (more)		   $84
 

18370. JWT CHINA: ADVERTISING FOR THE NEW CHINESE CONSUMER HARVARD BUSINESS CASE STUDY 809079.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School case study by Elisabeth Koll on the business strategy and expansion of JWT China, one of China’s... (more)		   $84
 

18363. HILTON HOTELS: BRAND DIFFERENTATION THROUGH CUSTOMER RELATIONSHIP MANAGEMENT HARVARD BUSINESS CASE STUDY 809029.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School competitive strategy case study by by Applegate, Piccoli, and Dev. The case study focuses on the... (more)		   $84
 

18355. CAMBRIAN HOUSE HARVARD BUSINESS SCHOOL CASE STUDY 9-608-016.

This paper provides a Berkeley Research case analysis and case solution to a marketing case study by Peter A. Coles, Karim R. Lakhani and Andrew McAfee concerning Cambrian House, a company which... (more)		   $70
 

18352. MEDNET.COM CONFRONTS ‘CLICK-THROUGH’ COMPETITION HARVARD BUSINESS SCHOOL CASE STUDY 2066.

This paper provides a Berkeley Research case analysis and case solution to a marketing Harvard case study by Allegra Young concerning advertising and marketing challenges faced by MedNet.com, a... (more)		   $77
 

18339. CAN ALBERTSONS TROUNCE WAL-MART WITH ADVANCED INFORMATION TECHNOLOGY CASE STUDY.

This paper provides an analysis and a case solution to a case study in Laudon & Laudon's text (Management Information Systems: Managing the Digital Firm) on the national grocery chain Albertsons. ... (more)		   $77
 

18307. SOCIAL MARKETING THROUGH ENTERTAINMENT MEDIA.

This paper reviews the literature on the use and effectiveness of entertainment media as a vehicle to accomplish social marketing. After examining social marketing through entertainment media in the... (more)		   $133
 

18299. RACHEL RAY: COOKING UP A BRAND HARVARD BUSINESS SCHOOL CASE STUDY 9-409-011.

This paper provides a Berkeley Research case analysis and case solution to a brand management case study by Boris Groysberg and Kerry Herman concerning Rachael Ray and her cooking show and related... (more)		   $77
 

18297. MIGROS HARVARD BUSINESS SCHOOL CASE STUDY 9-70-028.

This paper presents a case analysis and case solution to a marketing case study by Forest L. Reinhardt, Vincent Dessain and Anders Sjoman concerning Swiss retailer Migros and its competitive position... (more)		   $84
 

18290. ROSEWOOD HOTELS AND RESORTS: BRANDING TO INCREASE CUSTOMER PROFITABILITY AND LIFETIME VALUE HARVARD BUSINESS CASE STUDY 2087.

This paper provides a Berkeley Research case analysis and alternative case solution to a Harvard Business School case study by Dev and Stroock on brand management at Rosewood Hotels & Resorts. The... (more)		   $84
 

18282. MERCK: MANAGING VIOXX A HARVARD BUSINESS CASE STUDY 109109.

This paper provides a Berkeley Research case analysis and alternative case solution to a Harvard Business School management case study by Simons, Rosenberg and Kindred on pharmaceutical giant Merck... (more)		   $84
 

18277. HP: THE COMPUTER IS PERSONAL AGAIN HARVARD BUSINESS CASE STUDY 509010.

This paper provides a Berkeley Research case study analysis and alternative case study solution to a Harvard Business School marketing case study by Rajiv Lai and Catherine Ross on Hewlett-Packard... (more)		   $84
 

18274. DUCATI MOTORCYCLE (ITALY): RIDING TRADITIONAL BUSINESS CHANNELS OR RACING THROUGH THE INTERNET - INSEAD BUSINESS CASE STUDY F0365.

This paper provides a case analysis and case solution to a popular INSEAD marketing case study by Tawfik Jelassi concerning the e-business strategy of Ducati, the Italian manufacturer of... (more)		   $84
 

18268. LENOVO: BUILDING A GLOBAL BRAND HARVARD BUSINESS SCHOOL CASE STUDY 9-507-014.

This paper provides a case analysis and case solution to an international marketing and brand management case study by John A. Quelch concerning China-based Lenovo’s 2004 acquisition of IBM’s PC... (more)		   $77
 

18262. DOVE: EVALUATION OF A BRAND HARVARD BUSINESS SCHOOL CASE STUDY 9-508-047.

This paper provides a Berkeley Research case analysis and case solution to a popular Harvard marketing case study concerning Unilever’s “Dove” brand soap. The case focuses on Unilever’s designation... (more)		   $77
 

18261. MARKETING THE $100 LAPTOP HARVARD BUSINESS SCHOOL CASE STUDY 9-508-024.

This paper provides a Berkeley Research case analysis and case solution to a popular Harvard strategic marketing case study by John A. Quelch concerning Nicholas Negroponte’s launch of the Internet-... (more)		   $70
 

18252. LINCOLN ELECTRIC HARVARD CASE STUDY 9707445.

This paper provides a Berkeley Research case study analysis and case solution to a popular 2006 Harvard Business School case study (9-707-445) by Jordan Siegel concerning global strategic management... (more)		   $77
 

18251. NETFLIX: HARVARD BUSINESS CASE STUDY 9-607-138.

This paper provides a case analysis and solution to a 2007 Harvard Business School strategic management case study on online video rental company, Netflix. The case is concerned with Netflix’s... (more)		   $70
 

18216. THE ETHICAL ISSUE OF ADVERTISING TO CHILDREN.

This paper discusses the arguments for and against the practice of advertising to children. Topics of special concern, such as food ads and health, gender stereotypes, and online advertising, are... (more)		   $112
 

18199. ORGANIC GROWTH AT WAL-MART HARVARD CASE STUDY 9-707-498.

This paper presents a Berkeley Research case study analysis and case solution to a Harvard Business School strategic management case study (9-707-498) by Jan W. Rivkin and Troy Smith on Wal-mart’s... (more)		   $77
 

18198. ANTEGREN: A BEACON OF HOPE HARVARD CASE STUDY 408025.

This paper provides a Berkeley Research case study analysis and solution to a 2007 strategic management Harvard Business School case study (408025) by Joshua Margolis, Thomas DeLong and Terry Heymann... (more)		   $70
 

18190. TIVO 2007: DVRS AND BEYOND HARVARD CASE STUDY 9-708-401.

This paper provides a Berkeley Research case study analysis and a case solution to a strategic management Harvard Business School case study (9-708-401) by David B. Yoffie and Michael Slind on DVR... (more)		   $77
 

18189. ARROW ELECTRONICS, INC HARVARD CASE STUDY 598022.

This paper provides a Berkeley Research case study analysis and case solution to a popular marketing and product distribution Harvard Business School case study (598022) by Das Narayandas about... (more)		   $70
 

18188. GOOGLE INC. HARVARD BUSINESS CASE STUDY 9-806-105.

This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School strategic management and marketing case study (9-806-105) by Kerry Herman and... (more)		   $77
 

18187. IPOD VERSUS CELL PHONE: A MOBILE MUSIC REVOLUTION? HARVARD CASE STUDY 9-707-419.

This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing strategy case study (9-707-419) by David B. Yoffie, Travis D. Merrill and... (more)		   $77
 

18186. WAL-MART EVERYDAY LOW PRICES IN CHINA HARVARD CASE STUDY HKU590.

This paper provides a Berkeley Research case study analysis and case solution to a University of Hong Kong/Harvard Business School international marketing case study (HKU590) by Ali F. Farhoomand and... (more)		   $84
 

18184. MARVEL ENTERPRISES, INC. HARVARD CASE STUDY 505001.

This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing and strategic brand management case study (505001) by Anita Elberse on... (more)		   $77
 

18183. HAIER: TAKING A CHINESE COMPANY GLOBAL HARVARD CASE STUDY 9-706-401.

This paper provides a Berkeley Research case study analysis and case solution of a popular Harvard Business School global strategic management case study (9-706-40) by Tarun Khanna, Ingrid Vargas,... (more)		   $77
 

18180. TIVO IN 2002: CONSUMER BEHAVIOR HARVARD CASE STUDY 502062.

This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing case study (502062) by Wathieu and Zoglio on customized TV company TiVo... (more)		   $70
 

18173. CARNIVAL CRUISE LINES HARVARD CASE STUDY 9-806-015.

This paper presents a Berkeley Research case study analysis of a Harvard Business School marketing and customer relations management case study (9-806-015) by Lynda M. Applegate, Robert J. Kwortnik,... (more)		   $77
 

18172. SAMSUNG ELECTRONICS HARVARD CASE STUDY 9-705-508.

This paper provides a case study analysis of a Harvard Business School strategic management case study by Siegel and Jinho on Korean electronics maker Samsung. The case focuses on Samsung’s efforts... (more)		   $77
 

18169. PRODUCT TEAM CIALIS: GETTING READY TO MARKET HARVARD CASE STUDY 9-505-038.

This paper presents a Berkeley Research case study analysis and a case solution to a Harvard Business School marketing case study (9-505-038) by Elie Ofek on the launch of Cialis, Lilly’s and ICOS’... (more)		   $77
 

18168. INSIDE INTEL INSIDE HARVARD CASE STUDY 9-502-083.

This paper presents a Berkeley Research case study analysis and case solution to a Harvard Business School marketing strategy case study (9-502-083) by Moon and Darwell on semiconductor industry... (more)		   $77
 

18167. SOUTHWEST AIRLINES 2002: AN INDUSTRY UNDER SIEGE HARVARD CASE STUDY 9-803-133.

This paper provides a Berkeley Research case analysis and case solution to a 2003 Harvard Business School strategic management case study by James Heskett (9-803-133) on Southwest Airlines. The case... (more)		   $77
 

18166. XM SATELLITE RADIO (A) HARVARD CASE STUDY 9-504-009.

This paper provides a Berkeley Research case analysis and case solution to a 2003 Harvard Business School marketing case study (9-504-009) by Godes and Ofek. The case concerns the initial launch and... (more)		   $70
 

18165. COLA WARS CONTINUE: COKE AND PEPSI IN 2006 HARVARD CASE STUDY 9-706-447.

This paper provides a Berkeley Research case analysis and case solution to a 2006 Harvard Business School strategic management case study by Yoffie and Slind (9-706-447) that looks at the soft drink... (more)		   $77
 

18115. DIRECT MAIL CAMPAIGN FOR A NON-PROFIT.

This paper describes a proposal for a direct mail campaign to increase donor contributions and raise awareness for Pine Street Inn, an organization that provides services to homeless persons in the... (more)		   $77
 

18070. HARLEY-DAVIDSON.

This term paper presents a strategic overview of motorcycle maker Harley-Davidson. The paper covers the history and development of the company, its products, its sales and physical status through... (more)		   $56
 

18065. AMERICAN CONSUMERS & VALUE.

This paper discusses an article entitled "Consumers Keep the Upper Hand," by Jon Berry, which was published in a 1998 issue of American Demographics. According to the article, American consumers are... (more)		   $35
 

18023. DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADS.

This term paper argues for the abolishment of direct-to-consumer (DTC) pharmaceutical ads. Following a discussion of the historical background of the topic, the paper examines the arguments both for... (more)		   $133
 

17953. STARBUCKS IN 1997 CASE STUDY.

This paper provides an analysis and case solution to a case study on specialty coffee leader Starbucks in 1997. The case is drawn from Hitt, Ireland, & Hoskissons Strategic Management:... (more)		   $84
 

17950. AMAZON.COM STRATEGIC MANAGEMENT CASE STUDY.

This paper provides an analysis and case solution of a case study on Amazon.com. The case is drawn from Hitt, Ireland, & Hoskissons Strategic Management: Competitiveness and Globalization. The time... (more)		   $84
 

17769. APPLE IPOD MARKETING.

This term paper provides an overview and analysis of marketing the Apple iPod. The starting point for the analysis is the Apple’s October 2003 advertising campaign for the iPod. The paper considers... (more)		   $84
 

17765. AZALEA SEAFOOD GUMBO SHOPPE CASE STUDY: STRATEGY RECOMMENDATIONS.

This paper provides a case analysis and solution Gambles 2001 case study on Mobile, Alabama-based Azalea Seafood Gumbo Shoppe, a successful purveyor of packaged seafood products. Following an... (more)		   $84
 

17764. AZALEA SEAFOOD GUMBO SHOPPE CASE STUDY: SWOT ANALYSIS.

Drawing principally on Gamble’s (2001) case study, this paper provides a strategic analysis of Mobile, Alabama-based Azalea Seafood Gumbo Shoppe. The paper discusses Azalea’s mission, objectives,... (more)		   $56
 

17751. FEDEX IN CHINA.

This paper provides an overview and analysis of how Memphis, Tennessee-based express delivery leader FedEx competes in China. Following an overview of the company and its general marketing strategy,... (more)		   $98
 

17748. TESCO U.S. MARKET ENTRY.

In February of 2006, London-based Tesco PLC, which has a 12% share of total UK retail and a 30.6% share of the UK food market, announced that it was preparing to enter the United States market . This... (more)		   $84
 

17743. MORTGAGE COMPANY MARKETING PLAN.

This paper presents a marketing plan for a new mortgage brokerage serving the Atlanta, Georgia metro market. The proposed business will be a full-service mortgage brokerage, offering a broad... (more)		   $126
 

17734. KODAK AND THE DIGITAL REVOLUTION (A): HARVARD CASE STUDY 9-705-448.

This paper presents a Berkeley Research case study analysis and case solution of a strategic management and marketing Harvard Business School case study (9-705-448) by Gavetti, Henderson, and Giorgi... (more)		   $63
 

17729. SONY CORPORATION: CAR NAVIGATION SYSTEMS CASE STUDY 597032.

This paper provides an analysis and a case solution to a Harvard Business School strategic marketing case study (597032) by John A. Quelch and Yoshinori Fujikawa on Sony Corp.’s car navigation... (more)		   $49
 

17727. DELL OPERATIONS MANAGEMENT PROFILE.

This paper presents an operations management profile of Dell Inc. Following a brief history of the company and an overview of its current business, the paper presents an analysis of operations... (more)		   $84
 

17713. FEDEX CORPORATION.

This paper provides an overview and assessment of Memphis, Tennessee-based FedEx Corporation, the world’s leader in express delivery and the third largest (behind the U.S. Postal Service and UPS)... (more)		   $63
 

17701. CREATIVITY IN ADVERTISING.

This paper presents an overview and analysis of the role, importance and limitations of creativity in advertising, with attention to applying creative advertising principles to new media including the... (more)		   $49
 

17624. WYLER UNSWEETENED SOFT DRINK MIXES CASE STUDY.

This paper provides an analysis and case solution to a marketing case study concerning Wyler Foods’ decision on whether or not to introduce its own brand of unsweetened soft drink mix into the... (more)		   $70
 

17576. CRITICIZING MCDONALD’S.

This paper provides an overview and analysis of some of the major criticisms leveled against the fast food giant, including: producing nutritionally defective food, contributing to the nation’s... (more)		   $63
 

17471. NESTLE GLOBAL STRATEGY.

This paper provides a critique and analysis of an article published in the 7 August 2004 Economist. The article presents an overview and analysis of global strategy at Nestlé, the Swiss-based... (more)		   $56
 

17463. NIKE: GLOBAL STRATEGY.

This paper provides an overview and analysis of Nike’s utilization of innovative and at times ruthless business strategies to establish its commanding position in the global sports footwear and... (more)		   $70
 

17462. ELI LILLY, 1998 (A): STRATEGIC CHALLENGES HARVARD CASE STUDY 399173.

This paper provides a Berkeley Research 14-point action research model case analysis and case solution to a Harvard Business School case study (399173) by Michael Y. Yoshino and Thomas W. Malnight... (more)		   $98
 

17451. MARKETING MEDICAL EQUIPMENT TO CHINA.

This paper explores entering the Chinese medical equipment market with a portable digital x-ray product. The first part of the paper presents an overview and analysis of the Chinese market, and a... (more)		   $133
 

17448. ATHLETIC SHOE INDUSTRY.

This paper provides an overview and analysis of strategy in the athletic shoe industry. Following a brief introductory overview of the athletic shoe industry, the analysis considers variations and... (more)		   $84
 

17430. MICROSOFT’S MARKETING ORIENTATION.

This paper provides a critical overview and analysis of the current marketing orientation of Microsoft. The extent to which Microsoft manifests a market orientation and/or adopts the characteristics... (more)		   $105
 

17425. MARKETING PRESCRIPTION DRUGS.

This paper provides an overview and analysis of Big Pharma’s prescription drug marketing, considering the economic, political, social and ethical aspects of this issue. Following a definition of the... (more)		   $133
 

17415. ACCENTURE: THE RE-BRANDING OF ANDERSEN CONSULTING CASE STUDY.

This paper provides an analysis and case solution to a case study involving Andersen Consulting (AC), the market leader in corporate consulting as of 2000. The analysis considers how Accenture can... (more)		   $49
 

17404. MADCAP CRAFTBREW & BOTTLEWORKS, INC.: ZEBRA BEER – IT’S NOT ALL BLACK AND WHITE CASE STUDY.

This paper presents an analysis and case solution to a marketing case study involving a micro-brewery. The principals of Madcap Craftbrew must determine how to best position their Zebra beer product... (more)		   $77
 

17403. GINO SA IVEY BUSINESS CASE - DISTRIBUTION STRATEGY.

This paper provides discussion and recommendations on distribution strategy for the Gino SA Ivey Business School case study. The paper discusses Gino's competitive advantages and disadvantages,... (more)		   $42
 

17402. GINO SA: DISTRIBUTION CHANNEL MANAGEMENT (1) IVEY CASE STUDY 902A13.

This paper analyzes and presents a case solution to a Richard Ivey School of Business (University of Western Ontario) international marketing management case (902A13) by Terry H. Deutscher and Alan... (more)		   $84
 

17401. FRIGIDAIRE COMPANY: LAUNCHING THE FRONT-LOADING WASHING MACHINE CASE STUDY.

This paper presents an analysis and case solution to an Iowa State University marketing case study by Kay Palan and Timothy Dannels on Frigidaire’s troubled launch of its new horizontal axis (front... (more)		   $77
 

17397. FIVE FORCES ANALYSIS OF THE PLASTICS INDUSTRY.

. This paper uses Porter’s (1991) Five Forces Model to analyze competition in the U.S. plastics industry. The threat of new entrants, rivalry among existing competitors, threat from substitute... (more)		   $98
 

17386. INTERNATIONAL EXPANSION OF AT&T BROADBAND TO KUWAIT: COUNTRY RISK ASSESSMENT & BUSINESS PLAN.

This paper presents a country/market risk analysis and business plan for AT&T Broadband expansion into Kuwait. The investigation begins with a country risk analysis, looking at the economic,... (more)		   $133
 

17340. THE ELABORATION LIKELIHOOD MODEL (ELM) & PRODUCT PLACEMENT.

This paper describes the ways that the Elaboration Likelihood Model (ELM) can be applied to studying the phenomenon of product placement in movies, television, and reality TV. It is argued that the... (more)		   $77
 
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